"Attention is the ability we have to discriminate and to focus only on what we want to perceive."

#TuesdayTalks - The Neuroscience of Attention in Public Speaking

A public speaking workshop in a format designed to marry knowledge and practice

3 Tuesdays

3 Hours of Input

7 Hours of Public Speaking Practice

max. 10 Participants

1 Workshop

All online: join from anywhere!



The Neuroscience of Attention

Unlock the Biology of Attention

Learn the mechanisms of attention in the human brain, and understand how these mechanisms work in real life set-ups. No mystique, no fumbling about. Just science. 

Apply to your own Presentation

Apply the understanding acquired in the first session to your own presentation, in one practical session. Translate the knowledge into tools and reshape the content and delivery of your presentation. 

Put in Practice

To do is to learn. Practice with a real audience and get real feedback on your speech or presentation.

"I need to get them to listen."

"How do I keep them interested to hear more?"

"What if they get bored halfway?"

"I just need them to pay attention for 10 minutes. That's all I ask."

If these thoughts have crossed your mind, this public speaking workshop is for you. 

Capturing and holding the attention of the audience is a main concern for speakers and presenters everywhere. Whether we are teaching something, pitching an idea, or looking to inspire, the first condition for all these things to happen is to have the attention of our audience. 

Luckily, you don't need to be a storytelling genius to be able to engage your audience for the entire duration of your presentation. You just need to understand how attention works. 

Together with Arnaud Complainville from the Neuromindfulness® Institute, we will look at the neuroscience of attention in a public speaking context and understand how to capture it, hold it, and re-gain it, when it wanders off.  


We will be your companions on this journey.

Arnaud Complainville

Managing Partner

NeuroMindfulness Institute Arnaud Complainville Veronica Brejan neuroscience mindfulness

Arnaud has both a scientific background, with a PhD in Molecular and Cell Biology, and a business background, with an MBA from HEC Paris.

Arnaud is trained as an Evolutionary Coaching and Cultural Transformation Tools Consultant with the Barrett Values Center. He has been a mindfulness practitioner for over 10 years, with an emphasis on breathing techniques and a passion for the latest discoveries in neuroscience.

NeuroMindfulness Institute Arnaud Complainville Veronica Brejan neuroscience mindfulness currently counts 7000 hours of leadership development and coaching, and 9000 leaders who have followed their programs. 

Ioana Jongsma

Public Speaking Coach


Ioana has been helping speakers find their words since 2008. She has trained and coached executives in a variety of industries (tech, banking, legal, pharma, automotive, healthcare, education, policy) to be better communicators and presenters in English.

Ioana is also a TEDx speaker coach affiliated with TEDxOdense.




Unlock the Biology of Attention

18 Jan 2022

Trainer: Arnaud

In this session, we will lay the foundation for the course and de-mistify what it means to grab and hold someone's attention.

We will learn:

› Where attention "lives" in the human brain: the regions associated with attention and what activates them

› What happens in the human brain when our attention drifts, and what that means in the context of presenting and public speaking

› How to identify the conditions required by the nervous system of our audience, for attention and engagement to take place

Apply to your own Presentation

25 Jan 2022

Trainer: Ioana

In this session we will apply the understanding acquired in the first session to your own presentation. 

We will:

› Translate knowledge into practical tools

› Observe these tools in action, in a number of case studies

› Learn how to employ our ideas, our body language and our voice into the mechanisms of attention

› Discuss the role of visual aids (slides, graphs, videos, pictures) and when they help focus the attention of the audience or rather act as a distraction

› Look at one concrete presentation and apply these tools to your content

Put in Practice

01 Feb 2022

Trainers: Ioana & Arnaud

To do is to learn. In this session, we will practice with a real audience and get real feedback on our talks.

We will:

› Deliver our talks to a live audience

› Invite honest and constructive feedback that will guide us to improve our content as well as our delivery

›  Celebrate our achievements.

18 Jan 2022 - Unlock the Biology of Attention - Neuroscience session

25 Jan 2022 - Apply to your own Presentation - Preparation for Presenting

01 Feb 2022 - Put in Practice - Public Speaking practical session 

Sessions take place on Zoom, from 15.00 - 18.00 CET


Ioana is an outstanding, highly competent and proficient coach for speakers, to upgrade their communication and presentation skills and be the best expression of themselves on stage.
Ioana has a very supportive, yet a challenging and facilitating approach to help people generate transformational insights towards fulfillment of their dreams and goals.
I have personally experienced Ioana to support me in curating and sharpening my message for the TEDx talk. It was indeed a very meaningful and enriching experience working with Ioana. 
I strongly recommend Ioana to those who wish to elevate their speaking skills and present their message with power and impact to a large audience.

Ajai Lal

Leadership and Executive Coach

Colonel in the Indian Army (Veteran), Former Senior Military Observer – United Nations 

I really enjoyed our Tuesday sessions, I learnt so many things! And you will not believe it : I already put them in practice. Today I informed my department about the changes in our organisational structure and I followed your questions to prepare my short speech : what you want the audience to know, and what you want them to feel.
I want to thank you so much!
Anastasia Fetsi
European Training Foundation
When is the next part?! 😍
Maria Lvova
European Training Foundation
Ioana is a genius in supporting the person she works with and in uncovering the sharp and genuine message they want to share. In each session I felt re-motivated and understood. Ioana never tried to push my talk in any other direction that what truly was my intention.
Language wise, Ioana was also of great assistance in seeking more precise phrases and expressions to make the talk as powerful as possible within the framework.
I have worked with quite a number of editors. Only two have been a true source of betterment of my product. Ioana is the number 1 of those two.
She truly has been a professional gamechanger.
I can recommend Ioana to anyone who wishes to share their core message with a broader audience. Ioana will make sure you and your work will excel on stage! 
Lene Gammelgaard
Survivor of the 1996 Everest disaster
A real treat doing these TuesdayTalks with you, Ioana, thank you!
Anette Rømer
TV Formats Consultant
Dear Ioana,
THANK YOU so much for a great online workshop, it has been so inspiring and started an internal progress.
Karenmaria Molie Margareth Damgaard
Creative Entrepreneur
Dear Ioana,
Thank you for an excellent course, it certainly gave me very useful tips and insights into public speaking.
Erja Kaikkonen
European Training Foundation
Ioana pushed me to dig deeper and challenged me in a way that was scary at first, but it resulted in a personal and beautiful talk – suited for the red dot. She was extremely supportive and gave me the courage to tell my real story! She was a challenger and supporter, and while she helped, she made sure that the talk was still my own words.
It would not have been the same talk without her!
Sofie Woge
Founder & CEO, tendo

Cost per attendee: 750*

The 3 sessions build on each other and cannot be booked separately.


*including VAT

** For non-VAT payments and invoices, contact ioana[at]stillwords.com

Cost expressed in EUR

Attention is the ability we have to discriminate and to focus only on what we want to perceive.

Miguel Angel Ruiz


ioana jongsma speaker coaching diaries

Visit me at my studio at Sanderumgaard.

Or book me for a one-to-one  online consultation.

I'm happy to answer all of your questions.